SaaS Platform ValleueMail Helps Startups Cut Email Marketing Costs by 60%, Onboards 6,000 Businesses in Its First Year

SaaS Platform ValleueMail Helps Startups Cut Email Marketing Costs by 60%, Onboards 6,000 Businesses in Its First Year.

The Nigerian software company Valleue has announced that its flagship SaaS product, ValleueMail, has achieved a major milestone, onboarding over 6,000 businesses and processed millions of emails within its first year  of operations. The fast-growing platform enables startups and small-to-medium-sized enterprises (SMEs) to automate customer communication and reduce email marketing costs by up to 60% compared to global competitors.

Owned by Lagos-based software company Valleue, ValleueMail provides a simple, affordable, and localized solution for businesses seeking professional-grade email marketing without the high subscription fees, dollar billing, or foreign exchange challenges associated with international tools. The platform’s intuitive interface, high email deliverability rates, and transparent pricing model have made it a preferred choice for growth-focused businesses seeking reliable performance at scale.

“Our mission is to make powerful marketing technology accessible to every business,” said Justina Anya, Co-founder and CEO of Valleue.. “Many small businesses struggle with high pricing, complex tools, and billing in foreign currencies. ValleueMail gives them better  quality and results at a fraction of the cost.”

Feature-Rich Platform for Growth-Focused Businesses

ValleueMail combines advanced marketing automation with ease of use, allowing users to create, send, and track campaigns effortlessly. The platform includes customizable email templates, segmentation tools, analytics dashboards, and workflow automation helping users manage campaigns with precision and insight.

A standout feature of ValleueMail is its high deliverability performance, achieved through optimized server infrastructure, verified sender protocols, and anti-spam compliance. This ensures that marketing emails consistently reach customer inboxes rather than spam folders, a crucial factor for businesses looking to maintain engagement and trust.

For small businesses and startups with limited technical expertise, ValleueMail also provides drag-and-drop campaign builders and pre-designed templates that make professional email marketing accessible to anyone. Users can integrate ValleueMail with existing websites or CRMs to maintain consistent, automated communication with customers.

“ValleueMail was designed for the realities of emerging markets fast, reliable, and affordable,” Justina Anya added. “Every feature focuses on empowering small businesses to compete on the same level as global brands.”

Empowering Startups with ‘Grow with ValleueMail’

To further support entrepreneurs, Valleue recently launched Grow with ValleueMail, a startup support initiative that offers eligible early-stage companies 50% off premium plans for 12 months. The program also provides access to a Startup Email Toolkit, onboarding sessions, live training sessions, and a dedicated founders’ community.

Startups that meet the program’s criteria, including being under five years old, having a live product or MVP, at least 1,000 users or subscribers, and a ValleueMail account can apply to receive benefits designed to help them communicate effectively and scale faster.

The program has already attracted attention from startups and digital businesses seeking to optimize marketing costs while building stronger customer relationships.

Expanding Across Emerging Markets

Since its launch, ValleueMail has seen strong adoption across Nigeria, Ghana, Kenya, and South Africa, with increasing interest from businesses across other regions.  

With hundreds of millions of  emails sent through the platform in its first year, ValleueMail is rapidly positioning itself as one of the most promising marketing technology products emerging from Africa’s SaaS ecosystem.

“We believe local innovation can compete globally,” the Co-founder and CEO, Justina Anya said. “By building for emerging markets first, we’re proving that homegrown SaaS solutions can deliver world-class performance while staying affordable for businesses in developing economies.”

Availability

ValleueMail is available at https://valleue.com/mails/ , offering flexible pricing options and a free plan for new users. Businesses can sign up to start automating their marketing workflows within minutes.

About Valleue

Founded in 2023, Valleue is a Nigerian software development company dedicated to building innovative software solutions that help businesses streamline operations, automate workflows, and accelerate growth. Its flagship product, ValleueMail, simplifies email marketing for startups and SMEs, empowering thousands of businesses to grow smarter and faster through data-driven communication tools.